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About the Conference

Department of Mass Communication, CASs - Salalah

The Mass Communication program was introduced in the academic year 2005-2006 to College of Applied Sciences in Salalah among other colleges. Students can obtain a bachelor’s degree or a diploma upon the completion of all the requirements of each degree. The Mass Communication program aims at providing quality education to equip the students with the necessary academic knowledge, and academic and practical skills in order to prepare them for their future endeavors, which in turn can contribute to meeting the national and regional employment needs. The program also functions as a pathway for further post-graduate studies and lifelong learning.

The Department of Mass Communication in Salalah offers a wide range of communication-related majors: Public Relations, Journalism, Digital Media and Advertising. Each major is interdisciplinary and keeps up with the current leaps in the media industry and communication at large. While the requirement courses and the major courses are both offered in English, the program also considers local needs by providing elective courses in Arabic.

The 1st CASs International Conference on Communication Studies (CASs - ICCS): Media, Communication and Culture in the Digital Age

The idea behind organizing this conference is particularly motivated by the transformation that digitalization has brought about in all different forms of social interactions in the media, communication and culture. In just three decades, the ubiquity of the internet accompanied with advances in digital communication technologies with individuals have given rise to newly adopted forms of communication styles and practices. This in turn had far-reaching impacts not only on interpersonal or cross-cultural communication, but also on all dimensions of human lives.

The main objectives of the conference are as follows:

• To create a discussion platform for scholars, academicians, media-practitioners and early-career researchers to get together and to share novel ideas from multidisciplinary perspectives in the media, communication and culture

• To explore newly developed methodological approaches and theoretical frameworks in various communication sub-disciplines

• To encourage international academic collaboration among researchers

Topics of interest

• Digital media

• Public Relations

• Advertising

• Journalism

• Interpersonal communication

• Intercultural communication

• Corporate communication

• Strategic Communication

• Organizational communication

• Media management

• Information technology communication

• Business communication

• Marketing communication

• Government communication

• International communication

• New media and society