Introduction to BA Program at CAS MOHE

  1. Name of Degree

B.Sc. Business Administration, (BA) with majors in: 

  • Business Administration
  • Tourism Management
  • Hospitality Management
  • Accounting 


2.   Rationale


Global Business is everywhere among us. No matter if in multinational companies or in national businesses, in the public or private sector, in enterprises or in non-profit organizations, in industry or in the service sector - globalization concerns everyone. Such an environment needs people, who do not only have the basics of management, but also understand how to move in a diverse, multicultural world. In this context, the Bachelor of International Business Administration program provides an educational response to the transformation of many businesses in this dynamic region into global enterprises, and will prepare students to succeed in the global business environment.

The irresistible forces of globalization also pose challenges especially for small open economies. How can a country like Oman, with a small population and striving to make the transition from oil dependence to a diversified economy, sustain high living standards? The answer is to look outside of Oman, which has been the case under the leadership of His Majesty Sultan Qaboos bin Said that has changed the Oman s destiny, putting it firmly on a course for comprehensive development in every sphere of life. His Majesty s firm belief is also that this process can be enhanced through the power of education which is highlighted in the teachings of the Holy Quran: "the ignorant are not equal to those who know".

Therefore, the pathway towards "openness" requires Omanis to understand the importance of International Business in order to support Oman s economic development and to further its integration into the world economy by preparing highly competent, internationally-oriented business leaders capable of working within the Omani economic environment, while adapting to the driving forces of business globalization, international competition, and international co-operation. The Bachelor in International Business Administration qualification would help aspiring international managers in Oman with the transformation of their business and their country. 

The Colleges of Applied Sciences (CAS) under the auspices of the Ministry of Higher Education (MoHE), offering Business programs are based in Salalah, Nizwa, Ibri and Rustaq. From CAS Ibri the BBA program will be phasing out in 2013 with the graduation of 2008 cohort students. The following programs of study are offered by the BBA centre of specializations:

B.Sc. Business Administration, (BBA) with majors/specializations in: 

  • Business Administration
  • Tourism Management
  • Hospitality Management
  • Accounting 
  • New specialization / majors such as Supply Chain Management, Marketing, Banking & Financial Services Management are under planning stage.


Our Vision and Mission


The BBA Program at the Colleges of Applied Sciences (CAS) will help in the economic diversification drive of Oman and in taking Oman forward in the world, through its contribution to applied sciences by offering Business and Tourism education consistent with Omani cultural values.


BBA program s responsibilities are the creation and dissemination of Business and tourism knowledge through cooperation, practical orientation and collaboration with students, communities and businesses, which will help in the economic diversification endeavors of Oman.

We will provide students with a strong multicultural understanding and ethical values. BBA program is dedicated to the development of the student as well rounded, responsible and informed citizen of Oman. We will continuously strive to attain national and international accreditation and standing (academic and competence) for the quality of our programs.

3. Attributes and skills of graduates


BBA degree is designed to develop appropriate business knowledge, decision making and problem solving skills in the students. The degree graduates will have a comprehensive knowledge of their chosen field and can manage their own up to date learning. The specific learning objectives have been developed for each course in course outline plan to guide the students. 

The key attributes are: 

  • Academic and Professional KnowledgeGraduates work confidently with sound academic and professional knowledge;
  • Communication - graduates have good oral and written communication skills;
  • Teamwork & Leadership- graduates have good interpersonal, leadership skills and can work successfully both independently and in team as a professional.
  • Information & IT Literacy-graduates can find and manage the information and communicate clearly the results to clients and managers. graduates will have sufficient IT skills and are computer literate;
  • Global Outlook & Cross Cultural Adaptability- graduates are culturally oriented to appreciate other cultures and demonstrate global perspectives;
  • Critical and Analytical Thinking - graduates are able to critically analyze and solve the day-to-day business related problems.
  • Social Responsibility and Ethicsgraduates have high standards of integrity, social responsibility and ethical actions.
  • Entrepreneurial Aptitude- graduates will have necessary entrepreneurial aptitude.
  • Life Long Learning -graduates will have necessary skills to recognize opportunities for further learning in both familiar and unfamiliar national situations or cultural settings
  • Research skills - graduates will demonstrate skills in recognising problem situation, data gathering, analysing and interpretation, competence in formulating policies and implication of research.


4.  Career opportunities


Career opportunities for business graduates are many and varied, including the emerging Hospitality and Tourism industries, which are truly international with graduates finding employment in the wide range of businesses and enterprises delivering services in these areas.

Graduates will have sufficient knowledge and skills to gain employment either domestically or internationally as described below:


4.1 International Business Management


International management is the field of management that deals with business activities that cross national boundaries. This encompasses the movement of goods, services, capital, technology and personnel. The dramatic liberalization that has occurred in Oman in recent years means the relevant competitive arena for many organizations is now an international one. Oman s future dependence on international trade, growing links within the Asia Pacific Rim and product diversification means the quality and appropriateness of international business management education will be important influences on its international competitiveness.


Career Opportunities


International Trade Policy Advisor, International Trade Analyst, International Counselor or Adviser, Industrial Development Analyst, Business Development Advisor, Management Positions, MNEs, SMEs, International Marketing Analyst, International Business Consulting, International Corporate Assignments.


Prospective Employers


International and Government Organizations, Ministry of Foreign Affairs and Trade, Ministry of National Economy, Ministry of Tourism, Multinational Enterprises, Small-Medium sized Firms Operating Internationally, Industry and manufacturing sector, Omani Centre for Investment Promotion and Export Development, Oman Chamber of Commerce and Industry, Import/Export Operators.


4.2 Tourism Management


The study of tourism involves describing, explaining and forecasting the intentions, activities and experiences of people in leisure and travel pursuits, as well as understanding the social, cultural and environmental implications of tourism activity. The rapid growth of domestic and international tourism has led to an increasing demand for graduates who have a functional and critical understanding of tourism in its wider social, cultural, economic, and political contexts.


Career Opportunities 


Tourism Operations Manager, Hotel and Resort Manager, Regional or National Tourism Planner, Local Authority Policy Analyst in Tourism, Environmental Planning Researcher, Events Planner, Outdoor Leisure Manager, Tourism Consultant , Airlines marketing, travel agencies and tour operations, tourism entrepreneur. 



Prospective Employers


Tourism and Hospitality Organizations, National and international Airlines, Hotels and Resorts, Leisure Organizations, Tourism and Leisure Attractions, Research and Tourism Consultancies, Regional and National Tourism Boards, Adventure Tourism Operations, International Development Organizations, Museums, Universities and other Tertiary Organizations, Government Departments such as the Department of Conservation and the Ministry for the Environment, Sporting Organizations, Special Events Management and Planning Organizations.


4.3 Hospitality Management


Hospitality management is internationally defined as being the management of any business that supplies food, drink or accommodation for those away from home. This includes resorts, hotels, motels, recreation and holiday parks, conference and convention centers, restaurants, cafes and other related industries that deal with tourism and leisure.


Career Opportunities


Front Office Manager, Rooms Division Manager, Food and Beverage Manager, Hotel Manager, Restaurant and Bar Manager, Travel and Accommodation Facilitator, Catering Services Manager, Tourism Operator, Airlines Industry, Financial Controller


Prospective Employers


Tourism and Hospitality Organizations, Commercial Caterers, Hotels and Resorts, Tourism and Leisure Attractions, Museums


4. 4 Accounting


Accounting is the one of the high potential and fastest-growing areas in the business management.  Accounting is a core business specialty that can open up career opportunities in Corporate Reporting, Taxation, Management and Business Communications across a variety of industries.  Accounting specialization can help the student earn the in-depth education required to step into a variety of accounting careers.

Accounting Profession and various Accounting related jobs in the labor market had already been marked for Omanization in the Sultanate of Oman and secondly Oman has started Professional Accounting Institution in Cooperation with, Institute of Chartered Accountants of India, Institute of Cost and Management Accountants of India ACCA and American Institute of management Accountants. Therefore, the need for IBA Accounting degree is of prime importance.

The specialization aims to equip students with the necessary skills to perform a wide range of accounting activities in addition to developing a sound business education.  This specialization will provide a strong foundation that will either allow the student to enter into the workforce or apply their learning to more advanced degrees.


Career Opportunities


Accountants can specialize in different businesses or fields, or according to particular accounting functions.  Accounting career can be divided into four major fields as:

  • Public Accountants
  • Management Accountants
  • Government Accountants
  • Auditors and Internal Auditors

 With the Accounting specialization, students will be prepared to pursue career as a public, corporate, or government accountant in a position such as financial analyst, forensic accountant, information technology specialist, international accountant, management or tax consultant.


Perspective Employers


The BIBA Accounting graduate might join a public accounting firm, which offers services such as auditing, tax, management advisory and/or small business services. The graduate accountant might also join the staff of a business firm and work as a management accountant in

  • Government Organizations
  • Manufacturing industry,
  • Retail industry,
  • Banking sector,
  • Multinational companies and other private industrial ventures in Oman.
  • Entrepreneurship-establishing their Accounting and Auditing firms, and
  • Consultancy.


5. Distinctive Features of Delivery


Distinctive features of the degree include: 

  • The chance to mix management and international language studies;
  • Opportunities to engage in team based projects;
  • Investigative research supported by business organizations is a core requirement;
  • The development of analytical skills involving both quantitative and qualitative skills;
  • Use of business related software;
  • Unique emphasis on developing a constructive and critical understanding of management.


6.   The Assessment Regime


  • All assessable work should reflect the learning objectives of the course and the basis of assessment is clearly communicated to students in the course outline plan.  Assessment usually involves a mixture of exercises, quizzes, tests, projects, essays, cases and examinations. All the assignments require compulsory class presentations and report preparations. A common assessment ratio is internal assessment 50 % and final examination is 50%. 


7.  Degree Completion Requirements


To complete the BIBA degree, students must accumulate 128 credit hours during the four years of the programme.


8. New majors:


·         Marketing

·         Supply Chain Management

·         Banking and Financial Services

·         Insurance